"This strategy is not to wait for the competitor to make a mistake and hope to capitalize on such mistakes, but rather to adopt deception, make fast transient maneuvers, and show unexpected reactions to competitor initiatives".
Observe. Orient. Decide. Act.
Observe:
System scans environment to identify strengths and weaknesses to find mismatches
Orient:
Interpretation of observations- Whether or not it is better than competition
Decide:
Weighing options and picking best one
Act:
Implementing selected decision. Basis of next round of observation
Purpose:
Make organization unpredictable to competitors
Inhibits competition from adapting or reacting
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